Research Services

For great organisations, innovation is the oxygen of success. To innovate effectively, organisations need to understand the times and track the trends. Our market and social research services not only utilise the best research tools but ensure that the findings can be implemented by incorporating the most useful research output.

Looking for research-based advice?

Our research solutions pack provides more background on some of our most requested market and social research projects, our educational research pack outlines our research solutions for the education sector and our research case studies provides some examples of recent projects.

For a quick quote or to discuss your research needs further, please get in touch by emailing or calling the McCrindle team on 02 8824 3422.

Market and Social Research Solutions
McCrindle Research Solutions for the Education Sector
McCrindle Research Case Studies

Research Process

At McCrindle, our Strategic Research Model is a holistic approach to market and social research which ensures that the findings are actionable and the insights have strategic impacts.

Strategic Research Model

Find out more

Research Focus

From longitudinal tracking studies to industry wide consumer analysis, whether your objective is product, brand or communications focused, the McCrindle research and advisory process will help you uncover insights and shape strategy.

Customer

segmentation, generational, B2B, behavioural

Product

concept testing, pricing, packaging, advertising

Brand-tracking

competitor landscape, awareness, attitudinal

Communications

PR, thought leadership, launch event, compliance


Research Tools

From quick-turnaround online surveys to some of the largest national pen and paper surveys, from industry-wide studies to community forums, from phone surveys to focus groups, we deliver world class research and communicate the insights in innovative ways.

Qualitative

focus groups, in-depth interviews, phone interviews, community forums

Quantitative

online surveys, pen & paper surveys, customer panels, polling

Data analysis

data sets, existing research, meta analysis, big data

Digital

tablet/smartphone questionnaires, survey apps, keepad interactive


Research Output

Utilising the right tools and methods and analysing the data is just half of the research process. Because the goal is implementation, the findings need the skills of visualisation and communication. As researchers we understand the methods, but we’re also designers and communicators so we know how to present the findings in ways that will best engage.

Visualisation

infographics, data animation, interactive platforms, video reports

Presentations

conference keynotes, strategic workshops, executive briefings, launch events

Strategy

corporate advisory, environmental scans, demographic forecasts, strategic planning

Reports

slide decks, splash pages, summary cards, comprehensive documents

Research Solutions

As Australia’s leading social researchers, we provide research solutions for many of the region’s leading organisations and brands. From stakeholder engagement research for organisations who want to better understand their supporter or client base through to future forecast and strategic planning research for organisations who are reviewing and repositioning themselves for the future, our research solutions are focused on equipping organisations to progress strategically. If you need a longitudinal instrument developed to measure engagement of your supporter base, understand new segments, test products and communications, connect with communities, re-position your industry for the future, the McCrindle team would be delighted to discuss with you how we can assist.

We have worked across most industries and sectors – from industrial to commercial, from manufacturing to retail, from government to the not for profit sector and from overseas clients to local community groups.

All of our projects are designed to most effectively meet your strategic goals and are tailored to suit your budget. Our team are committed to working within your required timeframes and have efficient processes to ensure cost and time effective solutions.

Our research solutions include:

Stakeholder engagement research

Strategic planning research

Trends forecasting

Industry wide studies

Product & market research

Brand tracking and engagement

Consumer segmentation

Demographic analysis

Consumer ratings instruments

Research Rooms

As researchers at McCrindle, we understand exactly what you are trying to achieve with each of your focus groups, and our Sydney focus group rooms are fully equipped with the latest technologies to help you achieve this.

McCrindle Research Rooms are located in Norwest Business Park, a thriving business community in the North-West suburbs of Sydney.

For more information visit www.researchrooms.com, watch the video snapshot here, get in touch with us or call McCrindle on 02 8824 3422.