Business

Hapana

Insights and brand positioning on US boutique fitness trends

Hapana is an Australian-based software company that provides management solutions for boutique fitness studios and gyms. Hapana saw a gap in the US market for a technology platform like theirs, and an opportunity to establish thought leadership in relation to the boutique fitness industry. While there’s an abundance of data and reporting on fitness trends, much of it is from the consumer perspective rather than the business leader perspective. Additionally, data and trends insights on the boutique fitness industry as a market segment appear to be virtually non-existent.

The solution

Together we dreamt up the Boutiques & Fitness Studios: USA Industry Report, a snapshot of the trends, challenges and opportunities for fitness studios in the United States. The report is based on an online survey of over 300 gym owners and managers and supplemented by industry and demographic data from other online sources.

The data and key stories were presented in an engaging visual report which Hapana have used in industry events and presentations, content marketing and lead generation.

Deliverables

Boutiques & Fitness Studios: USA Industry Report

“We’re beyond thrilled with the work McCrindle have done on this report. From the proposal, to the research, to the final result, the entire process was clear and the work was excellent. With McCrindle’s research, we were able to provide a new cornerstone of research for our industry - the first of its kind for boutique fitness. Since its release, we’ve even seen copycat versions from competitors - and none can even come near the quality of research done by McCrindle. As a bonus, the team is a pleasure to work with.”

－ Chelsea Larkin, Content Marketing Manager