Australia’s Cooking Landscape for Hello Fresh [Case Study]

We were delighted to partner with Hello Fresh in conducting new research into Australians weeknight cooking behaviours and decision-making processes.

The Report

These insights are explored in the thought leadership report titled Australia’s Cooking Landscape, which reveals the research insights into Australian weeknight cooking behaviours and decision-making processes.

The full report is available for download here.

The Infographic

The key insights have been pulled together in the infographic below, titled A week in the life of cooks in the Aussie home and reveals how:

Australians value homemade meals,
Many find it difficult to find time to plan for their weekly meals,
Despite being busy and time poor, many Australians still allocate time in their week to spend at the grocery story,
Not only are Australians finding it stressful cooking for their household, but ‘food inspiration can sometimes create overwhelming expectations’, and
Australians have a strong desire to be more adventurous in the kitchen and to create a variety of healthy weeknight dinners.