Managing Director, Social Researcher & Demographer
Sophie Renton is a social researcher, generational expert and Managing Director of the research-based advisory firm, McCrindle Research.
Sophie Renton is a social researcher, generational expert and Managing Director at McCrindle. She leads the team designing and conducting original studies, giving audiences direct access to the experts behind the data.
Drawing on nearly a decade in the education sector and her experience as a non-executive director, Sophie translates complex social and generational shifts into actionable strategy. Known for her engaging stage presence and storytelling, she delivers compelling keynotes and workshops that equip leaders to engage with uncomfortable data, navigate intergenerational dynamics and future-proof their organisation for a lasting legacy.
Hear from Sophie in a few clips from our podcast The Future Report.
There are up to five generations working side by side, and a multigenerational workforce presents both challenges and incredible opportunities. Learn practical ways to improve communication, resolve friction, and get the best out of your team.
Technological, generational and social changes have disrupted workplaces in almost every possible way, creating the need for leaders to consider and understand what the future of work will look like. The productivity of tomorrow’s workplace relies on more than just technological innovation. Our research reveals that the future of work will value a multigenerational workforce, celebrate cultural health and champion work wellbeing. The future of work supports hybrid practices for an autonomous, flexible workforce, creates new models of engagement and requires new leadership styles to create high-performing teams.
While communities were once served by numerous mediating institutions, from service clubs and sporting organisations to youth development groups and religious organisations, for many, schools are the remaining social formation entity through which they pass. Therefore, it is more important than ever that our schools are well equipped to be centres of community flourishing.
A snapshot of the most influential demographic, social and global trends reshaping Australia. Understand the shifts, and what they mean for your organisation’s strategy.
As a social researcher, Sophie Renton is frequently in the media. See more in our newsroom.
“Sophie was fantastic. Our staff haven’t stopped talking about the presentation. It has been a conversation starter for our week of professional development.”
Kingswood College
“Sophie facilitated a fantastic presentation, one of the most engaging I have participated in of late. The information presented was excellent and highly relevant. It was lively, engaging and informative.”
TAFE NSW
“Sophie was engaging, informed and passionate. We have had very positive feedback about her session. Her presentation was engaging and inspiring.”
Lindisfarne Anglican Grammar School
“Sophie is an impressive young lady. Great role model! Insightful and can engage an audience.”
RACV
“The presentation was clear in delivery and met the requirement of the topic. Sophie held the audience with her engaging skills and delivered to the audience a clear path… Thank you, Sophie, you shared such knowledge with our delegates.”
National Local Government Customer Service Network
“Sophie’s presentation on Leading Thriving Intergenerational Teams resonated very well with our audience, as this is a topic that involves each and everyone of us.”
Comexposium
Sophie Renton is a social researcher and generational expert, known for turning evidence-based insights into strategy that helps organisations thrive amidst complexity. Drawing on McCrindle’s research into leadership, intergenerational teams and the future of education and work, her keynotes help leaders understand the context they’re operating in and map the path forward.
Get all the details on Sophie’s keynote topics, pricing and availability.
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