PR

Rebel Girls

Visualising data for impact

The challenge

Rebel Girls is a leading global brand for Generation Alpha girls with a reach of up to 33 million girls worldwide. Rebel Girls has sold 11m books and has a podcast community with over 40 million downloads. Rebel Girls were seeking to visualise fresh insights in an engaging infographic to provide thought leadership on important national conversations and be a voice for US girls in the upcoming US election.

The Solution

To tell the story and give them a voice they ran a survey to gather insights from over 600 girls aged 7-12. They then approached McCrindle to find the story in the data, analyse the data, visualise the key elements in an infographic and produce a series of social media tiles to help them amplify the findings through Rebel Girl’s social and digital channels.

Deliverables

  • Data analysis and storytelling
  • Double-sided infographic (view infographic)
  • Social media tiles

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Claim your cause with research and visual reports that position you as an industry leader. Using fresh research and visual outputs, our thought leadership services help you advocate for your cause, get media interest, all while shaping the conversation in your sector.

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