Generation Alpha book

$29

For parents, teachers and leaders of Generation Alpha looking for guidance on how to raise their children, worried if their kids are spending too much time on screens, concerned how global trends are impacting them and wondering how to prepare them for a world where they will live longer and work later, this is the book you need.

Buy now

Book

Generation Alpha book

Generation Alpha are the most globally connected generation of children ever. Covering those born between 2010 and 2024, these kids are living through an era of rapid change and a barrage of information – good, bad and fake.

Topics covered in this book:

  • Understanding and empowering Generation Alpha
  • The significance of technology
  • How to get education right for them
  • The future of work
  • Their consumer habits and their role as influencers
  • Where and how this generation will live as adults
  • The importance of mental and physical wellbeing
  • What their future looks like

For parents, teachers and leaders of Generation Alpha looking for guidance on how to raise their children, worried if their kids are spending too much time on screens, concerned how global trends are impacting them and wondering how to prepare them for a world where they will live longer and work later, this is the book you need.

McCrindle and Fell have interviewed thousands of children, parents, teachers, business leaders, marketers and health professionals to deliver parents and educators everything they need to know about Generation Alpha, the term Mark coined.

Those of us who work with young people crave this knowledge. Thank you for researching and compiling and presenting this in such an accessible way.
Educator
As a parent, researcher and marketer every page was insightful.
- Monica Dreger

Generation Alpha book

Through meticulous research and interviews, Generation Alpha shows us what we all need to know to help this group of children shape their future … and ours.