Generational Profiles_header

Generational consumer profiles

Understanding generational consumer behaviour is key to crafting targeted marketing strategies and understanding the future consumer. This infographic breaks down the earning power, key marketing channels and consumer values of each generation.

Also available on McCrindle Plus

Infographic

Generational consumer profiles

For any marketing executive or CMO, understanding how the different generations engage with brands is key. In this infographic, we explore each generation as the future consumer. This infographic has key insights on:

  • The global population of each generation
  • Their earning power
  • Key marketing channels
  • Customer service preferences
  • Values as consumers

 

Hapana case study header
Business

Hapana

Hapana is an Australian-based software company that provides management solutions for boutique fitness studios and…
Insignia_case study_header_garden
Business

Insignia Financial

The challenge Insignia Financial helps Australians become good with money by offering expert advice and…
Associations

QSP SUMMIT

There’s no denying that the world is changing. And it’s not just because of technology;…