Generation Alpha
Everything you need to know about Generation Alpha
As the first generation to be born fully in the 21st Century, there’s a lot to learn about them. In this guide, we provide everything you need to know about Generation Alpha.
Generation Alpha describes those born between 2010 and 2024. You may have heard about them as the children of Gen Y and coming after Gen Z.
At McCrindle, we frequently present insights on Generation Alpha to businesses and organisations wanting to learn more about them and their unique traits.
Oh, and we wrote a book about them too.
If you want to know more about this generation, then you’ve come to the right place. On this page, you’ll find our backlog of research articles and infographics on everything you need to know about Generation Alpha.
Everything you need to know about Generation Alpha
McCrindle articles on Generation Alpha
- Understanding Generation Alpha
- The influences shaping Generation Alpha
- Why every organisation should be thinking about Generation Alpha
- The Metaverse will mean more to Gen Alpha than any other generation
- Four distinctives of Generation Alpha
- Generation Alpha: The new kids on the block
- The emerging generations, mental health and wellbeing
- Generation Alpha and physical wellbeing
- Fathering Generation Alpha
- Food trends by generation
- The future of sustainability for Gen Alpha
- Why developing empathy is important for Generation Alpha
- Generation Alpha’s future is bright
- Changing parenting styles for Generation Alpha
- Busting myths about Generation Alpha
- Australian mums on parenting Generation Alpha
- Five ways to help Generation Alpha focus on personal growth
- Why we wrote a book about Generation Alpha
- Raising Generation Alpha to be global leaders
- How COVID-19 will shape Generation Alpha
- The impact of COVID-19 on the next generation
- How to lead Generation Alpha with Mark McCrindle
- Make way for Gen Alpha
- Generation Alpha: Q&A with Ashley Fell
- Generation Alpha: Mark McCrindle Q & A with the New York Times
- Why we named them Gen Alpha
- Gen Z and Gen Alpha Infographic Update
- Are Generation Alpha up-aging or delay-aging?
- Generation Alpha’s economic footprint
McCrindle infographic on Generation Alpha
Generation Alpha book
Generation Alpha video masterclass
Other Generation Alpha articles
- The Kids Are Alright: How Gen Alpha is Shaping the Future of Everything – Shopify
- Oh No, They’ve Come Up With Another Generation Label – The Atlantic
- Meet Alpha: The Next ‘Next Generation’ – The New York Times
- The Business Case for Understanding Generation Alpha – Harvard Business Review
- Gen Alpha Is Here. Can You Understand Their Slang? – The New York Times
- Gen Alpha as influencers – ABC News (video)
We hope you find this guide to Generation Alpha helpful as you engage with and lead this emerging generation. If we can assist you and your organisation with more insights, please get in touch.
